• The Intensive line products are at-home treatments that are intended to provide instant visable results similar to those which are achieved in a visit to a dermatologist. The line is targeted at women who want to quickly repair the visible signs of ageing, without the necessity of a visit to a dermatologist’s office for an intense treatment/procedure.

  • The new ARTISTRY Intensive Skincare Anti-wrinkle Firming Serum contains a powerful anti-ageing ingredient, pure retinol (a vitamin A alcohol). Retinol is one of the most recommended ingredients by skincare professionals, because it truly works to help rebuild the elasticity and firmness of the skin. For the first time, a breakthrough patented technology, discovered by researchers at a top U.S. university, combines retinol with gentle calming extracts to provide strengthening, firming, and visible lifting benefits, while reducing potential irritation. Skin appears younger, firmer and rejuvenated with a smoother, less crepey
    look and feel. Users will begin to see results in four weeks, with full results in 12 weeks.

  • THE DISCOVERY: The pioneers in the field of ageing skin applications of retinoid research are from a top U.S. university. In fact, the original retinoid clinical study was performed there. After more than a decade of research at the university on the ingredient retinol, working to better understand its mechanism of action, a team of scientists searched for a way to mitigate the side effects of retinol, since those side effects kept people from complying with retinol usage. They investigated how retinol stimulates the epidermal cell proliferation – undertaking many years of research to understand what mechanism caused over-proliferation. After performing in vitro and in vivo testing, research revealed that EGFR (Epidermal Growth Factor Receptor) activation drives hyper-proliferation, resulting in side effects (such as flaking and dryness). These scientists posited that if they could block these receptors, they could deliver a retinol formula, whilst reducing unwanted side effects. They searched for EGFR inhibitors, focusing on existing research on natural and safe inhibitors, validating that they could indeed limit the over-proliferation with plant-derived isoflavones.

    Amway then took on testing of over 500 compounds to determine the best-performing blend of isoflavones. Bioassay testing screened these compounds for EGFR inhibition and found that soy and apple isoflavones showed the best results.

  • The Intensive Skincare Anti-wrinkle Firming Serum contains an effective amount of pure retinol. It is the first ARTISTRY brand formula to combines three of the most potent collagenboosting ingredients, retinol + vitamin C + peptides. In fact, the ARTISTRY formula has a first and only technology called Targeting Complex that delivers retinol to the specific skin sites where it can do the most effective collagen-boosting.

  • The Intensive Skincare line will contain many intensive treatment products that will provide benefits similar to those seen in a dermatologist’s office.

  • The Intensive Skincare Anti-wrinkle Firming Serum should be stored in a cool, dry place and out of direct sunlight. Keep the tube capped tightly. It is not necessary to refrigerate this product.

  • The Intensive Skincare Anti-wrinkle Firming Serum has completed internal stability testing in package, and unopened, has a two year shelf life. Once opened, it should be used within 10-12 months. Store in a cool, dry place and out of direct sunlight. It is not necessary to refrigerate this product. If exposed to extreme heat, (32°C +) the product may become darker in colour and may lose some of its effectiveness depending on the length of heat-exposure.





    • See healthier-looking skin, overnight.
    • See a healthy-looking glow, overnight.
    • Laboratory testing has shown 300%more overnight collagen activity.*

    *in vitro study

    • After just one use, reduces fine lines.
    • After just one use, 98% of women showed smoother skin.
    • Instantly, smoothes roughness and dryness/skin felt smoother and softer.
    • Instantly, improves skin clarity.
    • After 2 weeks, reduces fine lines / 3 out of 4 women showed reduced fine lines.
    • After 2 weeks, skin feels smoother.
    • After 2 weeks, improves skin clarity / 97% of women showed better clarity.

    • After 4 weeks, skin looked younger.
    • After 4 weeks, increases firmness.
    • After 4 weeks, reduces fine lines / 4 out of 5 women showed fewer fine lines.
    • After 4 weeks, evens out skin tone.
    • After 4 weeks, 100% of women showed smoother, clearer (more even skin tone) skin.
    • After 4 weeks, skin looked brighter.
    • After 8 weeks, reduces deep wrinkles / 3 out of 4 women showed fewer deep wrinkles.
    • After 8 weeks, 94% of women showed firmer skin.
    • After 8 weeks, 98% of women showed fewer fine lines.**

    ** The clinical and consumer testing was done on approximately 60 women, of both Caucasian and Asian ethnicities, ages 35-65., over a 12 week period.

  • Anti-wrinkle Firming Serum is based on the BENEFITS of a dermatological treatment, but not the RESULTS. These treatments do not substitute dermatological procedures.


ARTISTRY™ Intensive Skincare Anti-wrinkle Firming Serum


ARTISTRY™ Intensive Skincare Anti-wrinkle Firming Serum Glossary

Collagen and elastin - the structural support proteins of the skin

Dermis — the skin’s inner layer when collagen and elastin reside; responsible for the firmness of the skin

Epidermis — the skin’s outer layer

Hyperplasia — scaling and flaking of the skin, sometimes seen with retinol use.

Isoflavones or flavonoids —naturally occurring in plants, they serve as excellent antioxidants. The major isoflavones in soybean are genistein and daidzein

Retinol — vitamin A alcohol

Peptides — stretches of amino acids that stimulate regions of protein in the skin.